By: CityofPasadena.net
PASADENA, Calif. — Pasadena has been home to some of the world’s most important scientific and technological breakthroughs — from space exploration at NASA’s Jet Propulsion Laboratory (JPL) to cutting-edge innovations from Caltech. Now, a new marketing initiative is ensuring that more deep tech leaders see what Pasadena has to offer — driving over 1 million impressions and a 400% surge in engagement.
Since its launch in February 2025, the City of Pasadena’s “Build it in Pasadena” campaign has already made over one million impressions through targeted digital and out-of-home advertising. The campaign is designed to spotlight Pasadena as the ideal place for companies tackling big technological and scientific challenges — rather than chasing fleeting tech trends.